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Why is branding so important and how can we help?

Why is branding so important and how can we help?

Finding your company identity and branding is one of the most important things a business can do. Large businesses do this and do it well. Just look at the two leading soft drinks Pepsi and Coca-Cola, you never need to examine the products for long they are instantly recognisable from one another. Small businesses are starting to see the importance of standing out from their competitors. When people see your brand, it should represent your company and instantly evoke trust in your product. The more familiar people are with your brand, the more trust that can be built, and the

View details The power of signage

The power of signage

Whether you are an established business, new business or you’re moved premises, being visible for your clients is important no matter what stage you are at. Why do you need good signage? Visibility The more people that see your signage the more trust it builds. Visibility is about more than just being noticed, it is about being front of mind with a customer. Many customers may drive past your sign day after day, but until the need arises they might not think twice about your product or service until it provides them with a solution. Perception is very important, and

View details What colours say to your customers

What colours say to your customers

Not everyone realises this but there is a lot of psychology involved with sales and a big factor in the sales process can be the colours you choose and their effect on people. Depending on what you are trying to achieve you might want to adjust the colour you use for your displays or signage. So, what do colours say to your clients? Yellow Yellow is a cheerful colour and can add warmth to your customer. Can you think of a large brand that is yellow? You only need to look for the golden arches at every turn. Red Have

View details Why does point of sale display matter to small businesses?

Why does point of sale display matter to small businesses?

Are you a small business looking for extra income? Have you tried a point of sale (POS) display? If not, why not? A point of sale display is usually positioned as close to the transaction point as possible. As your customer queues to pay they are greeted by promotional products or low-cost fast-moving consumer good (FMCG) items. It’s not rocket science, what if you could get every customer to spend an additional few dollars? It would all soon add up. By placing low cost items in front of them, it can trigger them to impulse purchase, however by placing sale

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We offer a complete plastic fabrication and moulding service for a wide range of applications. Call us on 07 5502 0034 to discuss your project.

We offer a complete plastic fabrication and moulding service for a wide range of applications. Call us on Tap to call to discuss your project.

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