Why does point of sale display matter to small businesses?

Why does point of sale display matter to small businesses?

Why does point of sale display matter to small businesses?

Are you a small business looking for extra income?

Have you tried a point of sale (POS) display? If not, why not? A point of sale display is usually positioned as close to the transaction point as possible. As your customer queues to pay they are greeted by promotional products or low-cost fast-moving consumer good (FMCG) items.

It’s not rocket science, what if you could get every customer to spend an additional few dollars? It would all soon add up. By placing low cost items in front of them, it can trigger them to impulse purchase, however by placing sale items in the POS displays you can increase your profits significantly. It’s all about perception, and as soon as a customer sees a promotion they feel they are getting value for money, and thus negotiate with themselves into buying it.

Point of sale displays don’t only give you additional shelf space, they provide an eye-catching opportunity to maximise your profits at the point of sale. They encourage impulse purchasing at a time when the customer is already committed to spending.

At EXP Plastics our plastic fabrication point of sale display units are high quality, beautifully designed and connect with your customers to yield additional revenue.

Point of sale displays can be the difference between a profitable business and a struggling one.

Find the right point of sale display

Finding the right point of sale display for your business is easy with EXP Plastics. We can custom make your display stands so they can fit perfectly into your outlet, they are branded and give the messaging you require.

If you are a small business outlet that has not tried point of sale display, call EXP Plastics on the Gold Coast today and don’t miss out on extra revenue again.

We offer a complete plastic fabrication and moulding service for a wide range of applications. Call us on 07 5502 0034 to discuss your project.

We offer a complete plastic fabrication and moulding service for a wide range of applications. Call us on Tap to call to discuss your project.


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